Tuesday, July 1, 2014


Victoria beer of Mexico, was introduced in 1865, and is, thus, the oldest existing Mexican beer brand. Compañía Cervecera de Toluca y México was the founding brewing company, and they were acquired by Groupo Modelo in 1935. Anheuser-Busch/InBev became the sole owner of Groupo Modelo in 2013.

At 4% alcohol, Victoria is low in alcohol. A Vienna lager, the beer is brown (or, amber), instead of the usual light gold or straw of mass-produced lagers. Victoria is made with water, barley malt, hops, corn, and yeast. The brewing company suggests that this beer not be served with lime.

Victoria was first imported into the U.S.A. in 2010, and, as of 2014, is available in 39 states. Anheuser-Busch/InBev markets it as an "ultra-premium" beer, and it is usually sold at about $9.00 to $10.00 per six-pack. It is available on draft and in six-packs and 24-packs of 12-ounce brown bottles.

I have sampled Victoria, and I suggest that all beer enthusiasts try this brand.

Monday, June 2, 2014


Pacifico (Pacifico Clara) was introduced in 1900 in Mazatlan, Mexico by three German immigrants, who established the Cerveceria de Pacifico, which was acquired by Group Modelo in 1954. Groupo Modelo became a wholly-owned subsidiary of Anheuser-Busch/InBev in 2013.

Pacifico is a standard, mass-produced lager beer, produced from water, barley, hops, and yeast (no adjuncts), with 4.4% alcohol. It is sold on draft, in cans, and in bottles, and was first imported into the United States of America in 1985.

While no national television or radio advertising is given to the brand in the USA market, it does continue to be a rising Mexican import brand, enjoying widespread availability.

Pacifico Light was introduced in 2008 for the northern Mexico market.

This writer highly recommends the reader sample the mellow and delicious Pacifico Clara beer.


Thursday, May 1, 2014


The Modelo line of beer was established in 1925 in Mexico City with the creation of the Grupo Modelo brewing company. This company acquired other breweries over the years and now has a wide array of beers in its portfolio. InBev absorbed the business in 2013.

While Corona Extra is the number one beer around the world from Grupo Modelo, the Modelo branded beers are also very widespread and popular.

Modelo Especial, a lager, with 4.4% alcohol, was introduced in 1925, and it is the number two Mexican import in the USA and the number one canned Mexican import. This beer is sold in a number of bottle and can configurations.

Negra Modelo, a dark lager at 4.2% alcohol, is a well-known beer as well, and is widely available in the famous Modelo clear, squat 12-oz. bottle with the dignified foil shroud. It was introduced in 1926.

Modelo Light, sold in 12-oz. cans and bottles, was introduced in 1994 as Light Modelo. It is rated at 2.9% alcohol and is sold only in Mexico.

A new addition to the Modelo line, Modelo Chelada, with lime, salt, and tomato juice, was rolled out in 2013, and comes in at 3.5% alcohol, and is available in 24-oz. cans. The company recommends drinking this beer poured over ice.

The Modelo line of beers, noted for high quality, consistency, and competitive price positioning appeals to a large audience. This writer recommends a sampling of each beer in this venerable and respected line.



Friday, April 4, 2014

Corona Extra

Corona Extra was introduced by Groupo Modelo, an InBev subsidiary since 1913, in Mexico City in 1925. Always sold in its iconic clear bottle, except for the Corona Familiar (quart brown bottle, introduced in 1964), Corona Extra became Mexico's number one beer in 1935. Another notable Corona Extra trait is the painted-on bottle label, which was instituted in 1940. Interestingly, the draft version of the beer has only been sold since 1967. Introduced into the American market in 1976, Corona Extra has been the best-selling import brand in the United States since 1997.

Corona Extra (4.6% alcohol) is made with water, barley malt, hops, and yeast. Groupo Modelo does not indicate that the beer is produced with any corn or rice adjuncts. A light version, Corona Light (4.1% alcohol, 99 calories) was brought on line in 1989. The drinker will find that Corona Extra has a smooth, mellow, yet flavorful bready character, with a mild, appropriate hop note.

Found at just about every beer outlet, Corona Extra and Corona Light command a premium price, so this beer will not appeal to the bargain shopper. The beer receives extensive and heavy television, radio, and print advertising attention, and one will notice widespread sponsorship of many events by the brand.

Noted for its 7-ounce "Coronita" bottles, Corona Extra is sold in 12-ounce cans and bottles as well as larger bottles, even the 32-ounce "Familiar" brown bottle.

This writer highly recommends that the beer enthusiast sample these two distinguished and classic beer brands.

Monday, March 3, 2014


Bohemia is a popular Mexican beer, introduced in 1905 in Monterrey. A pilsner beer, it is brewed according to the very popular style originated in Pilsen, Bohemia (at the time a kingdom of the Austrian Empire and today the Czech Republic). At 5.3% alcohol, it is a clear, golden beer, brewed with Styrian hops (originated in Styria, Austria). Presently, it is a brand of Cuauhetmoc Moctezuma, a Heineken International subsidiary.

This above-premium brand is quite common in Mexico and the United States, and one will often encounter it in Mexican restaurants. Bohemia is sold in stately dark-brown bottles with an ornate foil neck shroud.

In 2007 a new Bohemia brand, Bohemia Oscura, a Vienna lager was introduced. At 5.5% alcohol, this beer has a darker appearance and uses caramel and roasted malts.

A third Bohemia brand, Bohemia Weizen, a strong wheat beer, was rolled out in 2009. At 5.7% alcohol, this beer uses malted wheat, Mt. Hood hops, coriander, and orange peel in the brew.

Bohemia Chocolate Stout, the newest of the line, debuted in 2011 and comes in at 5.7% alcohol. Using crystal, brown, and chocolate malts, as well as a touch of Mexican cocoa, this beer will appeal to the extra-dark beer enthusiasts and is sold from October to March.

This writer has had the opportunity to sample the original Bohemia on a few occasions, and I look forward to being able to sample the others in this fascinating line of beers.


Saturday, February 1, 2014


Tecate (4.5%) has been produced in Mexico since 1944 and is widely distributed across North America. Tecate Light (5%) was rolled out in 1992, and Tecate Titanium (5.5%) arrived in 2013. This line of lager beers is recognized around the world as one of the standard Mexican beers, and this beer is sold at a value-priced point. Although a working-class beer, one could say, Tecate tends to hold its own against other mass-produced Mexican bees in appearance, aroma, flavor, body, and finish.

Today, this line of beers is owned by Heineken International. While you will probably never see or hear any television or radio advertising for Tecate, you might run across an occasional point-of-sale or magazine promotion for it. Nonetheless, this beer is sold at a high volume and is offered in a variety of canned and bottled configurations and packaging counts. This author has sampled both Tecate and Tecate Light and can testifiy to its absolutely perfect ability to accompany any spicy Mexican dish. It is with great admiration that I recommend a sampling of one of the Tecate line beers.


Saturday, January 4, 2014

Dos Equis

Dos Equis is, today, one of the most popular Mexican-produced beers, and its popularity is due, in large part, to the "World's Most Interesting Man" ad campaign, which was launched in 2006.

In 1897, German immigrant, William Hasse, began to sell Dos Equis from his Moctezuma Brewery, located in his adopted city of Vera Cruz, Mexico. This beer, XX, was named for "Twenty" in honor of the approaching 20th Century. Unfortunately, most consumers did not understand the connection, so they simply called it "Two X's", and later on, after realizing the fruitlessness of trying to continually correct the public on the correct use of the beer's name, the brewery officially adopted the nickname as the actual name.

Dos Equis has, like so many other beer brands, been passed around to numerous owners, and Heineken International is the newest brand holder, acquiring the company in 2010. Dos Equis has been imported into the USA since 1973, and in 1984, Dos Equis Especial (4.3% alcohol) was introduced. The Especial has actually become the flagship brand of the line, and the original Dos Equis, now called Dos Equis Ambar (4.7% abv), is a lower-volume companion. Many do not realized that the original Dos Equis was a Vienna Lager and not the more well-known pale lager. Also, during the Christmas season, a special, called Noche Buena is sold, but in very limited quantities.

The consumer will find that Dos Equis Especial is widely available in varying bottle sizes, on tap, and in cans. One will also sporadically find the Ambar, almost always in bottles, although canned versions of it are sold. This writer has tried both the original and the Especial, and I must say that both are smooth, pleasant beers, that can strongly compete with all of the other mainline Mexican lagers.

There is no doubt that the heavy advertising attention given to the Dos Equis line has made it such a common and popular beer offering.